Plum Bakuchiol & 1% Retinol Serum

Retinol (a derivative of Vitamin A) gets your skin renewed, from within! It helps boost collagen (a protein formed naturally in our skin) production & increases the rate of skin cell turnover. This 1% Retinol Face Serum is coupled with Bakuchiol to strike the perfect balance between efficacy and gentleness, while helping the skin look smoother and firmer. Who’s it for? Start using it in your late 20s to help keep fine lines & wrinkles at bay!

Real people. Real results. The Plum consumer panel reported - 38% visible reduction in fine lines* ; 88% users reported skin firmness*; 93% reported smooth, supple & visibly radiant skin*; 9/10 reported a visible difference in skin within 4 weeks*

*6 week self-assessment study by the plum previews panel

HOW TO USE:

Take a few drops and pat serum in over face. Use after cleansing and before moisturizing. Ensure the serum is fully absorbed before layering. Follow up with a moisturizer or Hyaluronic Acid Serum. To be used only at night.

Usage Notes:
1. Recommended for those over 25 years of age. Retinol is a potent active and hence we recommend introducing your skin to Retinol gradually. Start by using this serum once a week. Once your skin settles in, increase usage to twice a week and then subsequently on alternate nights. Remember to use an SPF on the following day. If your skin experiences some purging initially, don’t worry this is the ‘retinization’ period where your skin is gearing up to adapt and adjust.

2. Retinol tends to react with sunlight leading to loss of efficacy. Hence ensure to store the amber bottle in a cool, dry place away from direct light.